Episode #5 – The Renting of America

In this episode of the High Return Real Estate Show, the hosts of the show, Jack Gibson and Jeff Schechter, talk about future renting trends in the United States.

Topics Covered:

  • How the rental market is changing
  • What kind of lifestyle do they have?
  • What cities are they moving to?

Key Lessons Learned:


  • Right now they are ages 20-36.
  • Due to the mortality of the Baby Boomers, Millenials are now the LARGEST demographic group in the US.
  • Nearly 76 million strong.
  • Due to the immigration of this age group, that number is continuing to increase.


  • Live with their parents longer, but once they move out they gravitate more toward inner city.
  • They wait longer to get married.
  • They are much more transient than Gen-Xers or Baby Boomers…not afraid to move to a new city for a new career, new opportunity, etc.

Real Estate

  • Because of inflation, cost of living, etc, They make less in spending power than their parents or grandparents.
  • They often cannot afford to buy a house, especially in the areas where they want to live.
  • They are MUCH more likely to rent in or near the core of a major city.
  • Large numbers working in Tech, so they want to live in cities that have a good sized tech community, and THAT’s where things get interesting.

Future Trends

  • Trendy “techy” cities are all very expensive to live in.
  • Many employers are setting up operations in NOT SO OBVIOUS cities in The MIDWEST.
  • The MIDWEST has plenty of good considerations, they all have good price-to-rent ratios, but the smart investors will dial it in a little more: State taxes, cost of insurance, legalities of eviction, stability, crime rate, and ROI.

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Episode #5 - The Renting of America